Upcoming Meetups

Weaving a New Pattern in Business and Life

When: August 18, 2020, 12:00 Eastern, 9:00 Pacific

Where: Online (register here) – this link takes you to the Global SilverSTART Meetup page, find a chapter close to you, join and RSVP for the meetup.

When it comes to remaking yourself, Pam Macgee of Macgeecloth.com has a yarn to tell. Her first career has been as a pharmacist. In her 60s, she launched a whole new venture in creating a “steampunk textile mill crafting bespoke blankets in the great tradition of heirloom weaving on reclaimed antique Dobcross shuttle looms with ethically sourced fibres.”* Her mission is to create textiles that come from a place of authenticity and become heirloom pieces. She’s also discovered the joys of mentoring in teaching young, aspiring textile artists the craft. Join us as Pam shares her journey, the challenges of creating her remarkable mill, and passion for using only ethically sourced fibres. Pam is both creative and pragmatic, and she has a valuable perspective to share. Join us on August 18, 2020 for what’s sure to be a fantastic meeting.

Taking the Plunge...Slowly

When: Tuesday, September 15th, 2020 12:00 Eastern, 9:00 Pacific

Where: Online (register here) – this link takes you to the Global SilverSTART Meetup page, find a chapter close to you, join and RSVP for the meetup event.

As Silver Starters, we are often looking at making significant changes in our lives. When we do that, we can get stuck in seeking to balance the risk of failure with the desire to be an entrepreneur. Deciding to satisfy that entrepreneurial craving can be especially challenging when you have been very successful and have risen in the corporate world. Why would you walk away from security to the riskiness of self-employment when you didn’t have to?

Meet Mike Mutsaerts. He’s a Silver Starter who left a very comfortable corporate position as VP with Expedia Cruiseship Centers to creating a franchise consulting business, Franchise Success  At Expedia Cruiseship Centers, his responsibilities included Franchise Development and Franchise channel support. He was also a member of the senior leadership team.

On the surface, it looks like an easy lateral step for Mike from franchise development to franchise consulting. But between quitting his job and starting his business, he spent two years offering free mentorship to people either wanting to start a franchise or in one looking to grow.

This slow plunge –rather more of a deep dive — taught him three key things:
1) what his customers most needed
2) how his skills fit best with what his customers needed
3) what niche he wanted to fill in the franchise space

Mike is engaging, smart, and deeply knowledgeable.

Join us on Tuesday, September 15th, at 9:00 Pacific, 10:00 Mountain, 12:00 Eastern, for our next online meetup. There will be an opportunity to ask questions and meet other Silver Starters.

Past Meetups

Doing Business in a Post Pandemic World, July 21, 2020

Meet Joe Tankersley, founder of Unique Visions and advocate for better tomorrows. Joe delivered a thought provoking, compelling, practical, and optimistic presentation on how to assess the massive changes going on all around us. By focusing on what’s accelerating, and understanding that the business landscape is moving from an efficiency/productivity lens towards resiliency/equity one, he arms us with powerful tools to chart our future.

Doing Business in a Post Pandemic World

Karyn Zuidinga: [00:00:00] All right, here we go. 

Tim Bramwell: [00:00:01] Good morning. Good morning. Okay. Everybody’s coming in. Good, good. 

Karyn Zuidinga: [00:00:08] Good morning. And good afternoon, everyone. Thank you for joining. I’m super excited to be here today. Because I heard Joe do  a different version of this talk on a while ago. And I was really impressed and blown away.

I’m Karyn Zuidinga. I am the co founder and, Experience Genius of SilverSTART. And Tim Bramwell, our cohost today is also the co founder of SilverSTART. And he’s the Business Genius. We are also both serial entrepreneurs. Both have spent a lot of time working in the digital product space. Tim is a master at integration and technology. 

What is SilverSTART? It aims to redefine the entrepreneurial culture to be much more emphasis with people over 50 and help them create successful mission driven businesses. 

What is silver start right now? It’s a meetup group with chapters in Vancouver, Calgary, Toronto, Victoria, Kelowna, Edmonton, and Ottawa.

Welcome all! We meet on the third Tuesday of each month. Our guests are other Silver Starters who will share their experiences in fireside chats and presentations. We now also offer Workshops and Salons geared to the Silver Starters’ unique needs. And we also now have a website, silverstart.ca. Yup. That’s right. Dot CA we’re Canadian eh? If you want to reach out to either of us, feel free to ping Tim or me through the meetup or at tim@silverstart.ca karyn@silverstart.ca.

Now to our guest, Joe Tankersley, he is the founder of unique visions. He provides insights, imagination, and inspiration to help you transform your unique vision for a better tomorrow into reality.

Joe Tankersley: [00:01:49] Good morning, Karyn and Tim and everyone else. Thank you guys for inviting me. I will, I will say right off the bat that, I’m convinced that in another life I was a Canadian, or at least I always aspire to be one. Canada happens to be one of my favorite places to escape to.

Two bits of a background. Before I dive into the details here. The first one is, in terms of where I am  in my entrepreneurial journey.

I spent 20 years at Walt Disney Imagineering. In late 2014, I left there at the age of in late fifties. and so I’ve been doing the entrepreneurial thing for about five and a half, five years now. I don’t know where that is with the rest of you in terms of making that transition to what may be the second or third career. But for me,  it’s been a really interesting adventure. I know I started out the first year or so simply going, if anybody walked in the door and was looking for someone to help them have insight into the future, I would say yes. And as a result of that, I had a, really, a lot of really interesting engagements, but part of what I learned was what other people thought I did well.

Which was interesting. The second after a couple of years of that, it was time for me to decide what I did well. I started on an adventure doing what all entrepreneurs do. I wrote a book that took way longer than I thought I was going to. But it was an incredibly useful experience for me because it, let me focus more on what really moved me and what was really interesting in terms of what I’m most focused on. And so over the years, over five years, I’ve seen some really interesting shifts as I try to figure out what is my third act? Hopefully that gives you some context.

[00:03:27] In terms of this particular presentation. Back in March when, at least in the United States, we started talking about COVID-19 in a big way, as a futurist, which is what my main job is, I realized that it was time to sort of sit back and watch. Because we had shifted from any kind of thinking about longer term to really literally what happens tomorrow. For the first month or two, I did  like everyone else try to figure out how it was going to get through day to day.

[00:03:54]But around May I started to realize that people were starting to go, okay, there may be an after at some point, and we may need to start thinking about what that might look like so that we were better prepared for that. And as Karyn said, I was asked by a group we’re both a member of, to put together a presentation on what that after might look like. That was in May a few weeks after they asked me we had a lots and lots of protests on racial issues here in the United States and suddenly the future had changed yet again. I did that presentation in June and then Karyn and I started talking about doing this with you guys. And obviously much has changed since then. So I would just caveat this by saying that while I hope it is relevant to people outside the United States, it does have a little bit of a United States lens on it.

We are in many ways, in a different universe than you are right now, unfortunately. but hopefully some of this, this will be useful. So with all of that said, let’s see what I can share with you today. 

Hopefully now you can see  what I really think I look like, right? 

I don’t know how many of you have ever actually worked with a futurist before or work with somebody who did a, what we call strategic foresight. But the important thing that we want to always tell you is it’s not about predicting the future.

It’s about making it possible for you to create the future. Because the future does not exist. And the way we do this, as we talk about probable scenarios, not necessarily all of them, but we look at different possibilities and think about what might be possible. Look for patterns, try to be ahead of tomorrow.

That’s really what foresight is all about so that you can see the opportunities and the challenges before everyone else. But at the end of the day, this activity, and anybody can do this, it’s not hard to be a futurist. It just requires looking beyond your area of expertise and thinking further out into the future.

The other important thing to understand is the future will be fragmented. Futurists have a bad tendency to talk about the future. We pick a trend like automation, and then we go, everything’s going to be automated. And that’s what the world’s going to be. Cause it’s easy to do that. The truth is, is that the future is never one thing.

It is always fragmented. Particularly just look at what’s going on with COVID-19 today and you can see, Canada I’d say is at least four maybe six months ahead of us in terms of their future with all of that. And probably coming out of this, your future will be radically different than what the United States will be.

The important thing for you to know though, is there are certain things you can’t change. External factors, pandemics, global recessions, that kind of stuff. But there are other things that you can have an impact on. What we really try to do is to help you understand where your ability is and how you can actually use your personal strategies.

And in terms of the pandemic, the overall message is simple. We know at this point, and I don’t know that we knew this in March. I don’t know in may, we were convinced of this, but we know by now that the ripples from this global event are going to be widespread and likely long lasting.

Some of the latest economic forecasts out there are suggesting at least two years before we see a global rebound in terms of things like GDP. Other economic forecasts are suggesting it, it could be a decade. So it’s going to have major, major impact, and it’s not unexpected. Any kind of major significant and global disruption always has ripples.

And it’s the ripples that you want to focus on because that’s what you’re going to either serve or you’re going to drowned in. And that’s what we’re really going to try to do today is go through this. And as I look at everything that’s going on with the pandemic and all of the changes that have happened, there’s really one key term to keep in mind.

It’s essentially an accelerant it’s like pouring fuel on a fire. All of the things that we’re seeing happen today, all of the trends. And that’s what I’m going to talk about in a minute are some specific trends are things that we were talking about six months before we heard about COVID-19 in China.

The difference was, was that they had been creeping along at an almost glacial pace in some cases. And then this disruption comes along and in some ways, almost overnight, we see an exponential growth in these trends to match the exponential disruption that’s going on. And I think if you understand what those trends are and how they’re going to really impact your future, then you’re going to start to think about new opportunities and new challenges to avoid.

So let’s look at some of those. The first one and the one we all know right. Is remote work. And I don’t know for all of you, since you’re in the entrepreneurial space, if this was a big difference or not. I’ve worked from my home office for five years now. So for me, it wasn’t a big deal. The big deal was my wife moving back into the house every day from eight until five, which has been interesting and a great, great experience. We’ve enjoyed it. We’ve been happy with it.

But it’s totally overnight. It answered this debate that had been raging in the business place for at least a decade. And people were when one corner or the other, it never will work. You can’t expect people to work at home or it’s the greatest thing whatsoever.

What we have found is it works. It may not be perfect. But for a huge number of knowledge workers or people in the thought industry or people in the service industry, that’s a professional service you can do. You can at least do the work from home. The interesting thing in terms of its longterm effect is we’re already starting to see a wide number of people who say, yeah, they do want to continue to work from home.

Maybe not five days a week. But it’s very likely than in most countries, you’re going to start to see split weeks in the future. Two days in the office, three days remote or vice versa, or maybe even, you know, two or three weeks remote and then a week in the office. So that’s going to be a major shift that is going to last. We’re not all going to go back to the office. 

Here’s an example of that, that I suspect many of you have probably had some kind of interaction with. When the COVID started, of course the doctors didn’t want you coming in to see them because you might be carrying the virus and they didn’t want to get sick with everybody else.

So suddenly tele-health took off. 

Because once again, it was a thing that has been around for over a decade, two decades. And it’s been used in rural areas where there weren’t any doctors physically available. What has happened almost overnight is we’re seeing it used in urban areas and suburban areas.

And most people are suggesting that for most appointments, it is at least as good as having to go drive to the doctor’s office and in the United States at least wait an hour and a half before you’re you actually get in because your appointment is never on time. This estimate here, talking about the sevenfold increase, that is based on what is happening today, not what was happening before today. So once again, you see a huge impact in terms of what that’s going to be. 

The maker movement is another one that I think, because a really interesting one in terms of COVID-19, I don’t know how many people are familiar with this. Most people think about the makers. They think about things like 3-D printing, making everything from, prosthetics that have been printed and used largely by children who don’t have access to that kind of equipment.

There are people who are printing chotskies and selling them online. Once again, it’s been around for at least a decade. It was the perfect opportunity for them when COVID-19 broke out. And this number here, you know, almost over 7 million items, most of them ventilators, some of them protective clothing.

And the interesting thing about the maker movement. There was no company then went out and hired all these people. There wasn’t an organization that said, Hey, we’re going to go out and start making face masks. Individuals and small groups of people just spontaneously organized. And that’s a major trend that you’re going to see in business in the future, a opportunity or a challenge arises.  People have the ability to connect and go “this is what skills I have and here I’m going to now solve this problem.” And they were able to directly connect with the people who actually needed the problem. So it’s a really important movement, I think, in terms of thinking about what the future of business might look like.

Surveillance of course is another thing that has radically changed because of this disruption. And most of us talk about surveillance and the surveillance state and referenced China, because that’s certainly the place that is, I’d say five to 10 years ahead of everyone else on the globe in terms of what they’re actually doing in this area.

But the tracing of potential carriers of COVID-19 is an irresistible reason to expand what seems like largely noninvasive tracing forms in surveillance. particularly here in the United States, the argument it has been around the Google and Apple. apps that you carry on your phone. Without even being turned on or activated, you don’t have to do anything whatsoever.

It keeps a record of who, what other phones you interact with. So if you were later to turn out that you actually were running around potentially infecting people, then we could have access to that information now, largely because of lousy, organization in this country that hasn’t been activated. 

There’s been a lot of squabbles around it. But it’s like going to the TSA when you go through the airport or any of the other things that happen over time. It’s another chip away at the fact that in the next five to 10 years, privacy will largely be gone for most of us, at least in the public spaces.

Automation, another one that everybody obviously is talking about. and I think in some ways may be the most important winner if that’s the right word for what happens after this disruption, Automation once again, been going on, we’ve got warehouses that are using smart robots to move things around.

Typically engaging with people in close proximity. One of the areas we’re starting to see, I think you’re gonna see a huge boom is in terms of robots in the care business, caring for elderly patients, providing medical care. in some hospitals, since COVID-19 broke out, they’re actually using, sanitizing robots that go into a room and spray the room down after a patient leaves so that nobody has to be at risk, in Japan.

They’re already rolling these out across the entire spectrum of healthcare. You’re going to start to see more and more of that. And then that friendly character up in the right hand side of the screen, there that’s actually a computer generated artificial intelligence, imagine Siri on steroids. So in the future, when you, go to a chat room to try and get service, instead of making a phone call, you might go online.

You might think you’re talking to a person who acts completely like another human being. But that’s going to be a chat bot run by an artificial intelligence. The reason automation is going to take off is that even after the pandemic, businesses are going to think about what might happen next. And how can they avoid being disrupted again by anything that might be a, something that’s going to do harm to people in their workplace.

And so you’re going to see a very obvious motivation to engage more and more with automation. That means prices are going to go down. That means it’s going to expand across the board migration. This is an interesting one. Talk to at any futurists a year and a half ago. They would have told you that the gospel, according to futurists, is everyone’s moving to big cities.

We’re all gonna live in the big, giant metropolitan areas around the world. there were actually some indications that, that was wrong even then. That people were starting to get tired of the hassle of moving to the big city that the prices were keeping people from being able to move in. I know that’s a problem in Vancouver.

It’s a problem in all the big cities on the West coast, certainly. and people were already beginning to think maybe there was a better way. Well, and I don’t know how it’s happening in Canada, but at least in the United States, the minute COVID-19 hit New York, all of those people who had the capacity to leave, who either had a summer home or could afford to rent one for six months, left.

And so you saw this huge top of the market disappear. And now they’re seeing you spikes in terms of real estate deals in places like Connecticut and Vermont in the suburbs and places where people want more space. My guess is all of those factors together are going to mean that that’s going to continue to happen.

And we’re going to see in five years, probably definitely intent a real interesting population rebalancing. Oh, that’s an interesting thing for Canada, I would think because you certainly have an awful lot of wide open spaces. You’ll have a lot of smaller cities and towns that now could become new, interesting hubs because we have the ability to be connected much further than we ever were before.

Finally collapse. This is the other thing that the COVID-19 has accelerated and what it did was like all major disruptions. It has reveal, pull, pull aside the, the sort of covering and reveal those industries that probably weren’t as robust and resilient as they should have been retail. Around the globe had already seen it’s being driven more and more, or to online, in the United States.

I think the latest statistics before COVID or something like 25% of all shopping malls would be gone by 2025. Now number is just going up and more, more damaging is actually a huge spike in terms of the non big box stores. So down here, they’re Walmart, what are they in Canada? But the idea is that you’re going to see more and more small retail groups actually disappear. In the restaurant industry has been hit really hard here in the United States.

I don’t know how if you guys are starting to recover, not, but many of those are actually small mom and pop entrepreneurial opportunities. One of the few places that have really seen a growth over the last 10 years, and now they’re finding that they just don’t have the depth of an economic basis to continue to operate.

Another one. That’s really interesting for me. Of course, it’s the meeting industry. A year ago we’d be having this meeting in Karyn and Tim’s place and we’d all be, I’ll be there. And I would have gotten on an airplane and flown there, which would have been great because I would have been able to hang out in Vancouver.

We are not doing that now. there is a lot of, I believe unjustified optimism in the meeting industry that suggests it’s going to bounce back quickly. I’m not so sure. I think people are going to be reluctant to travel. I think more importantly, businesses are going to be reluctant to spend the money to travel in the future.

So I think you’re going to start to see a lot of collapse in terms of all of that. So all of that is, Oh,  firehose, right? I’ve just sort of inundated you with all of these different things. And you’re probably sitting there thinking, well, that’s really great, Joe, what am I supposed to do with that?

And actually there are a number of different possible scenarios that can come out of that. I’m going to take a couple of minutes and just provide one. The one that I think is really interesting and a real opportunity, particularly for people in this group, there are other scenarios and I would welcome all suggest all of you think about those same trends and maybe build your own possible scenarios as to what might happen.

But I’m going to take you through this one. I call the pandemic pivot. And sir David Attenborough sort of queues it up for us, any giant disruption, and this is a giant global disruption makes it possible particularly one that makes us pause for a few moments, take a breath, and to think about what we’re doing.

Because most of the time, we don’t have that ability. Most of the time it’s, I’ve got a deadline, I’ve got to get here tomorrow. I’ve got to get on that airplane. I’ve got to go here. I’ve got to do that. We all, at least for a month or two sat down, some of us in the United States are still sitting down still wondering what, what we really want to do with all of that.

And so here’s some of the things that have been talked about that we’re starting to hear coming across the wire. The first one of course is thinking differently about the environment. And I’m sure everybody saw the meme that was talking about all there were dolphins in the canals in Venice there weren’t, but the water was clear than it’s ever been.

Places that have been suffering from massive over tourism, particularly in Europe are coming around to the fact that they really like having the streets back for themselves again. And so they’re really questioning. Do we really want to go back to that same page? Do we want that same kind of business model that we had in the past?

And then of course, particularly you started here in the United States, split spread around the globe. Very quickly. Discussions of are. We really confronting the issues of economic and racial equality throughout the globe and is our economic system that exists today. The one that’s going to be let’s do that.

We now have somebody 40 to 50% of the millennials, at least in this country are suggesting that maybe there should be a capitalism 2.0 that we want to think about something new about how we spread the wealth and make it more equal. And then for most of us is just simply the, my goodness I sure was under a lot of stress in the old business model, and rushing here and having to have that.

I think one of the things that many of us have discovered, particularly when you don’t get to go to the store, is there a lot of things that you bought that you might not have needed? So there is this guy, just, there’s this sort of underlying kind of turn going on as we start to think about all of these things.

And the possibility is, is that maybe now is the moment is that we start to think about changing as we go forward and not going back to some kind of vision of the new normal. Well, something that is radically different, something that is completely different. And you read a lot of people talking about how this might mean that we become committed to the green economy, that we’ll become committed to this version of a new capitalism 2.0.

And if you want to know what that is, I would recommend Kate Raworth’s book, Doughnut Economics. It is a great explanation of how you create an economic system that actually values both profit planet and people. 

So those are some of the things that are being talked about. Maybe now is the time for us to actually shift. And maybe this is something that’s really relevant to all of you. If you’re also in this moment of shift as if you’ve left behind a career, and you’re starting to think about what your new entrepreneurial exercise is going to be. So I’m going to give you just a little bit of advice about what that might look like or how you might build that.

If that’s what you’re interested in doing, the first one is it is not easy. It’s easy to imagine these things. It’s easy to talk. Talk about a great new green economy, but there are reasons, real structural barriers to that. The first one is the entrenched powers are not interested in changing. the people who own the fossil fuel industries do not want us to see us going to solar energy and use.

You have seen that battle certainly in Canada over the last few years, that battle is going to continue to exist. There’s huge economic fear right now. One of the things that is being hidden by all of the stimulus from the various government groups is the fact that we are taking a major economic beating at the local level across the globe.

And people are terrified about what that might be. And the final one is human nature. It’s really difficult to get people to believe that there is something better. And to take the risk on something that they don’t know about, but at the same time, there is an opportunity. And if you’re interested in doing this and creating some kind of mission driven, some sort of social entrepreneur, or as something that imagines the world being different, there are a couple of tips that I can give you.

The first one is, is there is a moment in time when it is easy to pivot. I’ve spent about a decade, working with a nonprofit group. That’s main job is to provide, disaster communication and they’re out of Florida. So mainly that’s about hurricanes and they’ve learned, they’ve taught me something really interesting over the years.

Every year at the beginning of the year in Florida, they go, Oh, okay, new year, we’ve got to start thinking hurricanes. No one pays any attention to them. June 1st, they have the official announcement of hurricane season. A few people go out and check the batteries, make, decide on maybe I want to buy a generator or something like that.

Three days before the first hurricane shows up, everybody rushes out to the hardware store and buys all those things they don’t have and buys all of the water that exists in the grocery store. And then we get through whatever the disaster is. And if it’s a bad hurricane and we’ve had a few of those in recent years. The next six months, maybe nine months is spent dealing with the trauma, dealing with the immediate problem. I don’t have a roof anymore. I don’t have a job anymore. My house may be completely gone. And all of the focus is there on the trauma, which is where we are now in terms of the pandemic we’re still really focused on, on the problem.

Then there becomes a moment. And once again, you and Canada may be closer to this, or we certainly closer than we are. I don’t know how close it is for you, but there comes a moment when people start to go, it’s time to rebuild. It’s time, time to get back into the groove of doing what we did before. And when that happens, if you’re saying standing there with a good idea, a new idea, an idea they haven’t thought about before four, they will consider it.

And that’s your moment. That’s what you want to be ready for. So you want to make sure you’re building the story for what this new idea is. And then the other thing is it’s really simple. You sell that idea by framing it in economics. It, most of the time, these new ideas, aren’t going to cost more. They’re going to cost the different.

And if you can explain that to people and give them that opportunity, then indeed you can’t actually have a chance to pivot. So will I make that look like if we think about a pivot after the pandemic. The future that I imagine is something I call the Digital Renaissance where we take all of those accelerating trends we talked about earlier, and we empower individuals to think about being different kinds of entrepreneurs, being actually more of a Renaissance person and Renaissance people were interesting.

They were artisans. They were craftsmans. Most of them were marketeers at some level. Many of them were merchants. So you might actually see the future is not starting a business. But starting many different businesses or trying different things for short period of times, or working with different groups of people.

It’s a very fluid and that might scare people. But I think if you, can you get in the groove of that fluidity and thinking about that, then there’s some really interesting opportunities that might exist there. I think there are three things that it might be useful to you. If you want to think about something like this, the first thing is refocus on values.

There is a huge conversation going on about what is the real purpose of a business. And we’re starting to remember that it’s not just about making profit. It’s about delivering real value to the whole community. And I think that’s what we’re, we’re really thirsty for. Rethink entrepreneurship. It’s not finding a space downtown opening, a brick and motor business, and thinking that you’re going to compete with the other brick and mortar businesses down there.

It’s thinking about what people now call side gigs, right? You might have one or two small activities that you really just love doing that. Make a little bit of money, but not a lot that go with whatever your big anchor activity that you’re doing. And thirdly, re-imagined community. Going forward. We’re going to see success at the local level.

Like we haven’t seen for a really long time. And at the same time, we’re going to have this really interesting possibility to connect with people in Vancouver and Orlando in India, Singapore, around the willing so that your community is going to be both local and global at the same moment. And that’s going to be a completely different approach, not necessarily a mass market, but a niche market.

Spread across many different times. So let me try to wrap this up for you by giving you something concrete, because I know  this was a lot of abstract information because as futurists, that’s what we love. We love the abstract. and I’m going to just sorta try to identify some very specific ideas that hopefully will make all of this makes sense to you.

One of the things we’re going to see as a result of the pandemic are empty spaces. So some of the things you can think about is how you might feel those empty spaces, particularly real estate, the obvious ones they say in New York city, there’s going to be huge opening up of commercial real estate.

What opportunity would that give you, if you are interested in a brick and mortar business, how might you rethink using that commercial real estate in different ways? What are the needs in Vancouver? Probably housing. Is there going to be real estate that’s going to be available that might give us the ability to think about a new way of creating housing in the future services are going to see a lot of opening.

And one of the ones I think is most interesting is those loss of all those local restaurants. Well, we’ve already started to see is that space is being filled by the restaurants, going into the delivery business. There’s a step beyond that, that already exists something called ghosts. And what that is is somebody opens a kitchen, a commercial kitchen, five or six different restaurants work out of that kitchen.

They never have a front of house, they never have a place for seating. Everything is done by delivery. We’re seeing that grow by leaps and bounds during the pandemic. And that’s an interesting way to think about that going forward. In this new world, we’re going to have to think about changing leadership skills. And we don’t have people to train people how to do that. Dealing with virtual teams is different. It is hard. One of the reasons that businesses didn’t want to go there was they didn’t know what to do with middle managers. If you can figure out how to solve that lack. You have a huge opportunity. And then also as we talk about more and more automation, we’re going to be looking for opportunities for people who can actually leave the human and machine interaction as they work together.

Disintermediation the elimination of the middleman. That’s the other thing that was really prominent across all of those trends. The maker movement is going to continue to be huge. How can you facilitate that do it yourself, that DIY sort of approach, and moving forward in the future, what’s your tribe, as opposed to thinking about just customers, how do you cluster differently in terms of what you’re trying to do?

And finally re-imagining how are we going to reimagine a world where surveillance is ever present? What can we do to protect people? What can we do to make the best use of all of that surveillance? And ultimately, do we need to start re-imagining what a job is? Is it really something that is a nine to five 40 hours a week? Or is it something completely different? 

So just maybe some thought starters to get you guys started. I know I’ve gone on here for quite some time. I want to wrap up with this thought. I really believe that the opportunities in the post pandemic are going to be about building resiliency. This is not going to be the last major global disruption we’re going to see.

Most people suggest that things like climate chaos, other, you know, the elimination of forest and things like that are going to mean that we’re going to be looking at a world where this kind of thing is going to happen more often. So businesses are going to need to be resilient. And I think we’ve reached a point where we know if we can’t create equity, we’re going to have huge social unrest.

And so we just can’t do that. And that I think is a great place to anchor. Anything you think about in terms of the future. And Karyn asked me to leave you with a thought, so this is the one that I could think about. I just, if you go back and look at all of those accelerating trends, which ones might offer you an opportunity to create your version of the Digital Renaissance, is there something there that really maybe syncs with we’re past experience or is there something there that really excites you and says you’d really love to have more. And know more about that and really explore that world. And of course, I’ll end with the shameless pitch for my book. if you’re interested in seeing some other visions of what the future might look like, I’ll reimagining our tomorrows. Offers some fun, little stories about what those possibilities would look like, the idea being that they might prompt you to think about how you can create a better future for all of us and one that works for you next app.

So thank you very much for being indulgent and taking the time to listen to that. love to hear your feedback now and hopefully what I can learn from all of you. Karen. 

Karyn Zuidinga: [00:32:11] Thank you so much, Joe. That was, that was wonderful, Joe, thank you so much. And as always inspiring, I love this idea of shifting focus from efficiency and productivity to resiliency and equity.

I think that, certainly I have just found myself sort of moving that way kind of naturally. I’d love to sort of get a sense from, from the group, particularly around that idea of the difference too, the shift towards resiliency and equity and how that sits with folks.

Sean Maybe had a, comment around, loving the positive and optimistic framing. And that’s another thing  really enjoyed about your talks generally Joe and, and certainly, your book. The problem with the book is that it’s over inspiring. I wanted to do all of the things.

Tim Bramwell: [00:32:57] Joe, I have a couple of questions for it. I took a whole page of notes. Upfront, you said basically you thought that, and I agree you said Canada is four to six months, ahead of opening up the marketplace again, if you want to call it that or the community. And if there are some people on this call who wanted to offer offer services in the United States, how do you see that playing out? You talked about the demise of local restaurants. We’ve seen that a little bit here where restaurants starting to open, but now, in, in certain places there’s more COVID activity so let’s talking about closing it . So there’s a back and forth point on, but how do you see that playing out? How do you see the opening process happening in the States right now, for people who may want to offer some services down there. 

Joe Tankersley: [00:33:42] Wow. You know, right now it’s truly chaotic, you know, I I’m sure all of you have watched at some level what’s going on down here.

We, we have no national. strategy. So what happened in Florida and a number of other Southern States was we closed for a couple of weeks before the pandemic even got here. And then we all rushed out and said, it’s great again. My gut says, at least from what I can follow right now is we’re going to slowly contract and then we may reclose the United States or at least a big part of it by August or September. You know, one of the things that’s really interesting happening down here is just the voluntary closures. People just aren’t going out. People aren’t doing business because they’re terrified because it is such a mess. If I was trying to open a business to come into the United States, I look at next year, really. I I’m afraid we’re, we’re not your best customer right now although we definitely need you. There’s no question about it.  

Participant 1: [00:34:45] I’m a Hanna Somatic Educator. And I’m looking at, the physical pain that everybody’s in, especially holding onto the stress for a long time. The somatic education is something that needs to be experienced in person. However, I’m having to go through a huge transition and figure out how to present it online. 

Karyn Zuidinga: [00:35:08] Yeah. Yeah. That’s, that’s a big challenge, right?

If it’s, if your business has been largely face to face in person, some sort of physical connection, how, how you shift to online has been the biggest challenge I think for a lot of people.

Tim Bramwell: [00:35:25] The whole area of emotional wellbeing as was alluded to in the beginning is going to become a very big topic as we go through this, because with all the additional stress stresses of this, you know, everybody had their own stresses prior to COVID.  But, obviously with COVID, there has been additional stresses . And so, the adaptation or the, the, Joe called fluidity, the fluidity and making changes of that. Some people are not good at that. And, and we’ll, we’ll struggle with that a little bit. And so how that, how that plays out emotionally on a national, regional and international basis, that’s going to be is one of the major areas that I’m, I’m actually watching very closely to see how people adapt to these things. Because I think some people are gonna be better and, you know, not that I’m a psychologist, but I would love to know how that. how that can be mitigated in some ways? 

Participant 1: [00:36:16] Well, plus my strong suit, because I am a senior is clearly not technology. So it’s, that’s really challenging for me, that whole 

Karyn Zuidinga: [00:36:27] learning curve.

Tim Bramwell: [00:36:29] But I think that, you know, I’m a technologist, right. But, I, I see a lot of work being done in the delivery of, Joe was talking about telemedicine, but I see it going beyond. Tele-psychology. you know, I don’t know really what it is. Right. But, but there’s, there’s a lot of younger people who are looking at how to deliver those kinds of services.

What they don’t have is experience of dealing with a lot of people, right? So they have the technology understanding, but not necessarily, so they can build an app or they can, you know, build the platform, whatever, but in terms of, of delivering it. So, You know, I, if you’re not already, you might suggest connecting with some of these people and having conversations with them if that’s of interest to you. , 

Joe Tankersley: [00:37:10] no, I think that’s great. If I could just add one thought. You know, a lot of people, our age do get focused on the fact that we’re not digital natives. And so learning the new technology is difficult, but I think what you just said should remind all of us that we’re our real super powers are, is in the, is in resiliency. My 24 year old daughter, who’s great with her phone. She falls apart with the least amount of stress. That’s an age thing, you know? And, and one of the things is for all of you, particularly for thinking about starting out on something new, that may be your core strength.  Is that ability to help people really understand it. Yeah. How can you be fluid? How do you adapt to change? You know, what do you need? And, and, you know, if we need to bring the young whippersnappers and figure out how to use the apps, that’s fine. They don’t have that skill because you have to live in order to get that skill.

Karyn Zuidinga: [00:38:05] We’re already at the top of the hour. I can’t believe that, the time has passed so quickly. I just want to do, goodbyes before we lose, lose the rest of everybody. I’ll share my screen screen really quickly and just announce the next meeting.

So next meeting will be August 18, 2020. the topic will be weaving a new pattern in business in life. with Pam McGee, founder of McGee Cloth. She’s an amazing woman who started a, essentially a textile mill. On her property in Roberts Creek, it’s just a small town in British Columbia, and it started weaving in ethically sourced, a beautiful cloths from ethically sourced, fibers. Her first career was as a pharmacist. So it’s quite a, quite an interesting, change. 

If you want to find us online, There’s Joe’s LinkedIn, Tim’s LinkedIn and mine. Just search Joe Tankersley or Tim Bramwell or Karyn Zuidinga on LinkedIn. You’ll find us

Yasmin, I think your comment is very interesting. “I thought I was being ridiculous and wanting to start and run multiple new rel-tech businesses, but appears it’s not ridiculous. It can be a path to greater resilience.” Do you want to just, elaborate on that a little bit? 

Particpant 4: [00:39:14] Well, I’m in a, I’m sort of midway through my shift. I had jobs in corporate Canada, got downsized decided I didn’t want to go back. And so I’ve been searching for a few years, babout what  I want to do. And so I have made a couple of pivots and now, I’m looking at, I’ve just come to realize that the textile and fashion industries are like the number two polluter in the world.

And so there are a bunch of different things I would like to do. I wasn’t sure where to start. So I mean, one of the things I would like to do is start selling on Poshmark because I have a lot of. Items, I think get rid of, and that I didn’t think of it it’s like the sustainable option. 

I had to reorient my thinking around that, but I would also like to start a, sustainable textile repurposing business making masks to begin with, and then migrating to accessories. They’re all interrelated, but I was thinking you’re, you’re ridiculous. You should just like do one thing, but I see. 

Karyn Zuidinga: [00:40:19] Joe says no.

Particpant 4: [00:40:22] For me, it’s, it’s like a mindset shift, which I’ve been struggling with and sort of discounting the value of being able to do it. But I see now it actually is. I hate to use the expression, but more of a new normal. As opposed to, you know, I never really liked the idea having a bricks and mortar store. I like to do things online.

And I see that, that there are multiple ways to do it and that I can do that, doing more than one things. So I feel validated. Because I thought you’re just being ridiculous. You know, I don’t even know anybody who is doing that.

Karyn Zuidinga: [00:41:01] I totally hear you Yasmin. I have, in the last, year. Started two businesses, a podcast, and, reconstituting my consulting business.

So, yeah. Yeah. And I also feel also, understand that sense of validation. And it was from Joe that I was talking to him about that idea. And you covered that idea too in your book, don’t you, Joe, but that sense of, both, repurposing recycling clothing in fact is one of the stories in your, in your book.

Joe Tankersley: [00:41:36] So let me just very quickly say, I, the young kids, I love to say this cause I’m at that age, right. You know, the kids don’t talk about being entrepreneurs. They talk about their side gigs. I actually have a, a I know a young woman who’s a really brilliant woman, about 30 years old she’s lives in Toronto now. And she actually now signs her emails with, you know, her side and the name of it she’s working on. And I think we have to reimagine entrepreneurship. I really do. And it’s not easy. It doesn’t suggest that it’s not an incredibly complicated, but I think the exciting part about it is, is you get to try different things and, and I never had one job for 40 years. I can’t imagine what that would be like, you know? And so I think that’s, what’s exciting is that you get to try different things. You might do them for three years, five years, you might add some other things to, and if you can keep fluid, there are a lot more opportunities, I believe because of what’s going on with some of the digital technology, particularly so good for you. Great job. 

Particpant 4: [00:42:35] Yeah, really inspiring. Just want to say thank you. I love that idea of fluidity and it’s something I really needed to hear. Awesome. 

Particpant 5: [00:42:45] Yes. Thank you so much. Joe, thank you for the presentation. It provided me a lot of really good information. I haven’t started a business yet. I have a variety of different types of skillsets and, I’ve had maybe three or four different types of careers and extremely different from like opposite. Sides of the spectrum. I made a list of, you know, what I do well, but it could be one or two, three things that are very different, but, but I guess I need help in how do I market that? And how do I sell one of them, for example, would be, from a consultative perspective and well, how do I sell my, the information that I have to provide on a consultative basis where the other two ideas, these are a little bit different. So I guess I’m having a difficult time. Where the hell do I start marketing this? I’m pretty good with IT. Maybe not the zoom cause it’s the first time I’ve used it. So I’m not really good with sending messages. So my apologies. I’ll get better on it. I promise. And if we’re going to have any future conversations about just that as to how I can go ahead and, and start that’s where I’m having the difficulty is, is the marketing and, and, and really, how am I going to market the certain. It’s not even a product it’s, it’s really, really a service. And it’s a service that I believe people are going to need based on imagining it, Joe. on, under real estate deals, the suburbs where you think that perhaps that might increase in the future where people leaving the city and perhaps wanting to, you know, get out of the country by the way, I’m in Toronto, Ontario. So, well, that’s it, I guess. 

Karyn Zuidinga: [00:44:46] So do you have a perspective on, beginning? It’s one thing to say. You may have a lot of side hustles, but where do you begin? What s your first focus?  What’s a step one.

Particpant 5: [00:44:58] I was hoping to get some assistance on what would be my step one to make sure I’m not my, my background, isn’t marketing or any of that. My background wasn’t just for as an information, if you want to know is, lending mortgage lending, mortgage underwriting, and then Telekom and. A few other things in between. I have, I have a trade license and I like to bake. So there you go. 

Karyn Zuidinga: [00:45:31] You know, it’s a very common problem. You’re not alone Francesca it’s

Joe Tankersley: [00:45:34] I’m the last person to give marketing advice because I consider myself really bad, but the one thing I, I, the model that’s worth looking at is look at what the game design industry does.

They come up, particularly the online games, and the app designers. What they do is they have an idea for a product. They prototype a good enough version. It’s an, and, and this, I think a lot of problems for people when they’re starting a new idea, they want it to be perfect before they put it out in the world. The app designers take the exact opposite. They come up with something that sorta works and then they put it out in front of people to see what people think about it, because there’s a catch 22. If you go to people and say, what do you want? They’re not going to know about something that doesn’t exist.

If you give them something that kind of works, that expresses whatever your value is, or whatever your core services, they’re going to tell you why it works and why it doesn’t work. And you’re going to find out what part of them are going to go. Yeah. That boy, I wish that I really wish you, you know, somebody’s given me that last week.

So that’s one idea and you can do that quickly and you try, you know, different iterations and completely different ideas before you sink all of your money and all of your time into the one business, that’s going to be your future. So that’s one idea that that seems to work for people these days. 

Karyn Zuidinga: [00:46:57] And the trick, the trick there is to really listen to the feedback, to really tune in to the feedback on how that’s going and, and, be ready to adjust, but also be ready to stop if it’s, if it’s not working. Too often, we get in love with our idea and we go, when we go, when we go and we keep getting the negative feedback and then they get a feedback and they’re like, they’re wrong. I’ll just market it more. It is important to stay balanced. With that approach, you try and you get the feedback and you, and you are constantly assessing what that feedback is telling me and honestly, and very, very brutally sometimes. Rather than, than being in love with your baby, right. It’s hard. It’s it’s in my experience, working with a lot of people who have started that that’s the hardest thing to do.

It’s not so much putting something out and trying it, but being willing to hear that maybe your baby is ugly. It’s just not working. 

Particpant 6: [00:48:01] I love to add 40 years. I’ve had my own business. I’m a serial entrepreneur and I now have two businesses, both started put online over the last year. A couple of things I’ve learned that marketing has changed.

It used to be, you created the product, put it together and then put it out there. And that was what you’re offering. Now. We’ve got something called needs based marketing, which is exactly what you’re talking about. You basically have to do the one on one. You maybe do some focus groups. You go online and look at your competitors.

What are they offering? What makes you unique? how can you package that? What kind of language? And then you take some online marketing works. So I think really believe it or not, in certain ways, it’s easier to get information because there’s so much out there available online and especially understanding your competitors.

Just go to the website and see what they’re talking about. So spend time doing the market research. I think that’s the key. 

Tim Bramwell: [00:49:00] I, I, I’m going to expand a little bit on what Joe was talking about, that, that, that, that, cause I’m into software to, I have a software development business. And so, when we develop software, we look at what, I’m going to give it a name is we call it MVP. It’s minimal viable product MVP. And so we create an MVP product, just to test. our basic assumptions and yes, sometimes the buttons all work and a lot of times they don’t, or they don’t do everything  we envisioned them to do, but, in the same way that that’s true in the software world, but, certainly that approach is very usable in creating a business as well.

And the thing is I find a lot of people, I deal with a lot of people who say, I want to start a business and are in the same boat where they’re not sure about how they’re going to do it, or when they’re going to do it or whatever. And. the, the nice thing about creating an MVP kind of, philosophy or using an MVP philosophy is that you have to start, right.

You have to start somewhere and most people don’t start. They get so afraid of whatever it is, you know, I don’t think it’s going to be useful. You know, I’ve got three friends, they all said they would never use it, whatever it is. Right. You actually have to have enough faith in yourself to actually start.

And once you do that, the momentum will pick up and you just keep going from there. You just have to sort of put one foot in front of the other and, just keep on moving. And that’s the hard part about being an entrepreneur is starting the process. Once you’re in it, it becomes easier and easier because you learn more and you already have a lot of information about it. 

Karyn Zuidinga: [00:50:29] Absolutely true. Beginning is the hardest. 

Joe Tankersley: [00:50:33] I’ll just offer one thing to add to that. Because all three of the comments you guys made a really perfect, I, I spent 20 years at Walt Disney Imagineering. and the, the myth is, is that Disney gets everything right. The reality is, is that we lived in an environment where we said we’re going to fail a hundred times before anything gets finished.

And we used to build attractions. And from the moment we had the minimal viable product, we started play testing them with people and invariably, whatever we thought was going to be hard was easy. And whatever we thought was going to be easy was hard. And so, you know, Karyn’s right. Is it that that feedback loop that you have to create early on is the key and you have to constantly be running it and it’s frustrating.

But if you do that, You, you do get to the point where you, where you want to be. So, you know, it’s great advice, I think for anybody. 

Karyn Zuidinga: [00:51:27] I just want to say thank you to everyone for sticking around and, what a interesting conversation it was today. And thank you again, Joe, for, or, this, your amazing presentation. The comments in the chat are, are effusive. People really enjoyed it. I think they got a lot of value. So thank you for that. And I hope everyone will join us next month.  

Joe Tankersley: [00:51:49] Thank you. Thank you guys for at least, for at least letting me visit, Canada virtually today.

Karyn Zuidinga: [00:51:56] Welcome 

Tim Bramwell: [00:51:57] You are welcome anytime. 

Joe Tankersley: [00:51:59] And best of luck to all of you with your new ventures. 

Karyn Zuidinga: [00:52:02] Yeah, absolutely. All right. Take care everyone. 

Joe Tankersley: [00:52:06] Thank you everybody. Take care. Bye. 

Karyn Zuidinga: [00:52:07] Bye.

Our poll question for this meeting was 

What is the biggest hurdle you face/faced starting a business as a Silver Starter?

  • Credibility Gap – 18%
  • Figuring out all the tech – 20%
  • Ageism – 18%
  • Money, I need investment or financing – 16.6%
  • Pandemic 17.9%
  • Energy, I just can’t put in all the. hours – 18.5%
  • Startup Culture – 14.9%
  • Networking – 16.2%
  • Marketing/Social Media Marketing – 12.8%
  • Other – 25%
 
 

You want to start a business at YOUR age? NOW? Are you CRAZY? (Held on June 16th, 2020)

Fabienne Jacquet, founder of Innoveve (innoveve.com) shares experiences, tips, and insights in her journey, creating her silver start. We talk about the credibility gap, working from your passion, the pros and cons of writing a book, and developing and nurturing a diverse network. Fabienne is vivacious, passionate, and insightful. So is the conversation.

Karyn Zuidinga: [00:00:00] I’m so pleased. Everyone could make it this morning. This is lovely.

Participant 1: [00:00:03] Got to say, it’s nice to see such a lovely group of young baby boomers still have aspirations. 

Karyn Zuidinga: [00:00:11] Why not? And why not have aspirations? 

Tim Bramwell: [00:00:14] If you’re on this list? You’re young at heart. 

Fabienne Jacquet: [00:00:19] In baby boomers. There is baby. 

Karyn Zuidinga: [00:00:22] All right, good morning. I’m going to get started. And, Tim, my cohost will, let people in as they arrive. If there are any later rivals, let me just get to sharing my screen here. And, we’ll just do a little bit of housekeeping first and then we’ll get into a fabulous conversation.

Okay, good morning. So, yes. Hello everybody. today’s topic is, You want to start a business at YOUR age? NOW? Are you CARZY? And I am certain that some of you have had this response if you’ve talked to your friends and family about starting a business.

So the agenda today, we’re going to spend a little bit of time just making sure everybody’s, you know, I’m sure all zoom experts, everything, but just doing a little bit of housekeeping, who we are, what this is all about. announce our sponsor and prize, run a little poll, do a little introduction and then get into our fireside chat.

We are Karyn Zuidinga and Tim Bramwell, we are co founders of SilverSTART. We’re also both, silver starters ourselves, entrepreneurs, we have both spent a great deal of our career in the digital space, and, I also have a podcast. And so what is SilverSTART about? Our mission is to redefine the entrepreneurial culture, to be much more inclusive of people over 50, to help them create successful mission-driven businesses.

What is it? Right now it’s a meetup group with chapters in Vancouver, Calgary, and Toronto. And thank you everybody for joining today. It’s really wonderful to see the numbers. We’re adding chapters in Victoria, Kelowna, Edmonton, Ottawa, and Halifax. So we will be coast to coast. the meetups will all be online for now.

We’ll meet on the third Tuesday of each month. And our guests will be other Silver Starters who can share their experiences in fireside chats and presentations. Soon, we’ll have a website, SilverStart.ca, we’ll be launching an incubator / accelerator aimed at people over 50. The intent there is to really create a space for people to do this with somebody else. With a small group. We know how hard it is to start a business. We know that you need  trusted people that you can turn to. Who can, who will tell you? Not that you’re crazy because of your age, but you’re crazy because your idea’s crazy. And someone you can talk to in a guided program, access to advisors who get what it’s like to be a Silver Starter and not, thinking that they’re talking to a 20 year old. I want to be really clear. You don’t have to be in incubator accelerator to come to the meetups. 

And now, thank you to our sponsor, Wendy. I don’t know if you’re online, but Wendy is the author of WISER, The Definitive Guide to Starting a Business After the Age of 50, and she has generously offered to give away one free ebook to one of the participants today. Tim will, at some point during the meeting, pick one of the participants from the people who are online and, contact them, and give you Wendy’s contact info so that you can claim your price. 

Tim Bramwell: [00:03:32] Totally. At random. I promise. 

Karyn Zuidinga: [00:03:35] Completely at random, no favorites here. 

We just want to start with a quick poll. What is the biggest hurdle you face slash faced starting a business as a silver starter.? Tim, we’ll put that poll up. we have a bunch of choices there. If you wouldn’t mind. Yeah, some answers are starting to come in. That’s beautiful. While everyone’s answering that, I will, introduce our amazing guest. Fabienne Facquet who’s the founder of Innoveve. She founded an innovation consultancy aimed at helping businesses unleash their feminine skills to disrupt innovation. It was a leap of faith, I think. 

Fabienne Jacquet: [00:04:13] Absolutely. 

Karyn Zuidinga: [00:04:16] And so, I think that’s a great place to start. Oh, wow. What were you thinking you were a chemist, I believe for 30 years at SC Johnson. Is that correct? 

Fabienne Jacquet: [00:04:28] Nope, it is the competitor it is Colgate-Palmolive. 

Karyn Zuidinga: [00:04:32] Close enough. You were a, a chemist and you created fragrances. Yes? 

Fabienne Jacquet: [00:04:40] It wasn’t fragrances but it was more home care ,personal care, oral care products. 

Karyn Zuidinga: [00:04:45] Right. And so you decided that you’d had enough of that after 30 years and you started becoming consultant in innovation and broadly in innovation. And not only that, but focusing on feminine skills  to disrupt innovation, what that seems like a really disconnected leap. 

Fabienne Jacquet: [00:05:05] That is a very interesting comment because my career is a little bit all over the place being from New Jersey, as you can hear. Yeah. So I’m French and American now, I’m a chemist. I actually have a PhD in organic chemistry and I’m also a marketer because in the middle of my career, I just jumped into marketing and started from scratch. So my career and I’ve been working in Europe, traveling the world, working in the US but the thread all along my career was my passion, my DNA, which is innovation. Challenging the way things are to create better solutions for the world. So, as you mentioned, 31 years of corporate life and the higher you get in hierarchy, the tougher it is for women.  I love the corporate world. It made me who I am. I had the best training I’ve traveled the world. I discovered I had friends photograph the world, which is fantastic. However I felt inside, like I had another mission and so I really thought about leaving.

 I started to think about what I wanted to do. I get it. I’m a scientist. Remember I gather information. I talk to people, I did my DNA testing. I  had to coach, I did a lot of different things and one night I woke up. It was like 3:00 AM. I usually sleep like a baby and I just woke up and said Innoveve! My husband said, what the hmm-hmm is that?

And I just said, you know what? This is my new company. It’s innovation and the feminine, because I see we need feminine energy in innovation. So it came really out of my intuition. And I talk about that in the book. I am actually writing. But I didn’t have the courage. Let’s be honest. 

Karyn Zuidinga: [00:06:49] I want to back you up there. Talk a little bit about the, not having the courage. What did that feel like? How did that manifest for you?

Fabienne Jacquet: [00:06:56] Being the breadwinner, having a comfortable life. Being afraid of jumping into something, I had no experience in, doing your own business. I didn’t want to go to another big corporation. I looked at small companies, and then I developed options. So I put on the paper, everything I could do, all my options, including the decorator, being a translator, which was like one of my childhood and so on and so on. But then this came to me is really this Innoveve came out of my, from my guts and you have to listen. So this is how I decided I wanted to do that. But then I was, my husband has a very good analogy, I was at the edge of the swimming pool. And I was afraid to jump. And there was a, there was a big reorganization in the company I was in at that time. That was really nice to be able to start my business. When you really want to do things, you send signals to the world, to the, your energy. I think. You listen to them.

Karyn Zuidinga: [00:07:59] So what were the big, the big challenges then? And were there any challenges that you were, how old, when you started your business? You were 60 years old. Do you think there were specific challenges related to age that you faced? 

Fabienne Jacquet: [00:08:12] Actually not related to age, of course, as you mentioned, some people are “WHAT you’re 60 and you’re starting a business? And you have no experience? Are you crazy? And I say, yeah, I am crazy. This is why I’m doing it. 

Karyn Zuidinga: [00:08:25] But, I think to be clear, you could have just taken the package. You were close to retirement, you could have just stopped and taken up golf or any one of a number of other things. What drove you to start a business, especially because you were feeling, that trepidation, right? Like, Oh, I want to do this, but you know, I I’ve talked to a number of, of older entrepreneurs now who all experienced that same, particularly if they’ve been in corporate that same transitional kind of an angst, right? Like, Ooh, I don’t know what this is. I’ve never done this before. You’ve, you’ve probably never run a profit and loss sheet. When you’re involved with marketing and in a large organization,  it’s not you on the line, it’s just them .So there’s a big difference.

Fabienne Jacquet: [00:09:12] Yes, absolutely. I think that there were a couple of reasons that, I, I got a lot from the world. I was privileged. I mean, even if I didn’t grow up with money, but I, I grew up with values and education and I could do what I, I did. And I want to give back, I want to give back because I think the world also needs some, compassion, some, again, this feminine energy and the future starts with innovation. So what a better place to start by, you know, having those feminine values of empathy, intuition, inclusivity, and so on in innovation to create a better world. So I really want in my way to have a little a bit of impact in the world and not just stop here, just enjoy what I’ve given my life. There are other ways of enjoying what you have acquired. I mean, psychologically and even materials things.  But giving back to the community in my way. And what I know is innovation. 

Karyn Zuidinga: [00:10:10] Yeah. Okay. Fair fair. So what about the challenges related to your age? Did you, did you face any particular challenges? 

Fabienne Jacquet: [00:10:18] Yes. It sounds counter intuitive. But I’m facing still facing, an issue with credibility. And I don’t know what the poll results will be. But this is huge because despite the fact that I have 31 years of experience with innovation globally, internationally in big companies that I can prove I have launched products that made millions of dollars .

 People look at me. Oh yeah. But prove me. That Innoveve works. It’s like asking a student, you know, show me your professional credentials . Everything I need in my experience to succeed, but somebody has to give you the credibility is something that I found very disturbing because I haven’t been, I’ve been labeled “an expert to be” by young people who don’t know anything about innovation. This is a really strange situation to be, you know, you have the experience, you know, you have the expertise, but still you have to prove and to, to, to, increase your credibility.

Karyn Zuidinga: [00:11:20] Do you feel like there was ageism involved in that? Is that kind of going on or is it just  you don’t have a thousand logos that you can throw around companies that you’ve worked for. 

Fabienne Jacquet: [00:11:28] Yes I think this is more that. Ageism, frankly, I didn’t really feel it. It was more what you said. Oh, prove to me that it works. Show me your clients. Well, I can show you my corporate credetials but I cannot show my clients for Innoveve because I don’t have any yet. So this was the biggest struggle I had.

Karyn Zuidinga: [00:11:51] And do you think you had certain advantages? 

Fabienne Jacquet: [00:11:56] Oh, absolutely.  I think it’s really comes more from inside. I think we’re has baby boomers. We have self confidence. I think we know who we are. We know what we can do, what we are good at, not good at. And very importantly, I think. We learn how to eliminate toxic people around us and really focus on the people who bring value. And I think this is absolutely essential in life. We are a lot less discriminating when you’re younger and you can hurt us. But having the right people around us, I think is really a big asset. And when you older with your experience, you know how to do that. 

Karyn Zuidinga: [00:12:37] I liked how you framed it. Eliminating toxic people from your network, just, you know, okay. You don’t need that toxicity in here putting up a boundary if you will. 

You mentioned briefly, as you were talking, it flew right by that you’re also writing a book. Even crazier to me. What’s going on there? 

Fabienne Jacquet: [00:12:57] Yeah. It’s even crazier because, I’m not, as I said, in my announcement video, I’m not a writer I’m a talker. Not even to mention in another language. When you want to find clients, to your point, you have the push and pull, you can chase customers and clients, but I don’t think it’s it’s me now. So I want to attract the right clients. From what I, I understood from my network, writing a book is really something that can attract the right people.

Karyn Zuidinga: [00:13:25] Spend a minute or two talking about the pushback around unleashing your feminine side. I can imagine there are men who are feeling a little, hmm off- balance by that. 

Fabienne Jacquet: [00:13:37] Absolutely. and this is why I’m positioning the book is really the feminine and the masculine energy that we have in us. And I interviewed neuroscientists. And our brain is a mosaic of female and male patches. Gender is not zero or one.  Gender is really a continuity. A spectrum. We’re all somewhere. This is why the book is called Venus Genius, The Female Prescription For Innovation. It can turn some men off. But when they read, they will understand this is really about the feminine, the masculine. So it’s really the energy associated with the feminine, the masculine. It’s not men versus women.  Although it is a gendered the world. We have to talk about it. 

Karyn Zuidinga: [00:14:22] Of course. And I’m seeing, there’s a bunch of questions coming in on the chat. So I’m going to ask you one last question and then we’ll turn it over to the group to ask their questions.

I think that I want to make this a pattern that we repeat through all our guests. If you were starting out today, what advice would you give another Silver Starter? Do you have a word of advice? Do you have a, you know, Oh shit. I wish I’d never done that. Or, or, you know, wow. This was the best thing I could have done.

Fabienne Jacquet: [00:14:54] May I have a couple of them. 

Karyn Zuidinga: [00:14:55] Yes, of course.

Fabienne Jacquet: [00:14:57] The first thing I would say is really to create a diverse network and to invite young people into your network and mentor young people. This has been invaluable to me. I learned so much from younger people, you know, the reverse mentoring and so on, it was fantastic. So, from corporate, it was a more uniform network. It was more, you know, men of course, and more, more, you know, called corporate profiles and so on. And I, I didn’t do it quick enough. So definitely networking, go to events, target the events, but build this diverse network and the support network don’t stay alone. I have a very. I have a very organized social agenda I have at least three, four social events, even if it’s like a zoom now or a coffee when we will be able to do it with somebody, but talk and have the social interaction. In terms of the wanting, Oh, I met a lot of mistakes, but one is, getting. Enthusiastic about partnering with other people and being burned. Be careful when people approach you because they love your energy and so on. They say let’s do something together. And before, you know, they are not, you know, they’re very serious about it. So I think there is a balance. I think it’s better to be together, but you have to be selective when you pick partners to do projects with.

 Also the last one, take it easy, enjoy the ride and have fun. I really enjoyed the journey. I love challenges, obviously, and this fantastic because you are rediscovering yourself. And one of the challenges I find is that, you know, at my age, I don’t have that much time to make an impact, so I better hurry up and do it.

 Karyn Zuidinga: [00:16:46] I appreciate all of those, those bits of wisdom around the network around, you know, having fun. Take your foot off the gas pedal maybe a little bit and let, let what come comes. Yeah? 

Fabienne Jacquet: [00:16:58] Absolutely. 

Karyn Zuidinga: [00:16:59] Beautiful. Beautiful. Tim, do you want to, maybe I don’t know if you’ve been monitoring the chat. I noticed I’m seeing there’s a fair amount of action there, which is fantastic. 

Tim Bramwell: [00:17:09] So there’s a lot of people talking. I’ve seen things, sending things to each other. There’s only a couple of questions. There’s actually comments about how older people appreciate service, et cetera. There’s a lot of comments about what Fabienne was saying. one of them was, this lady  also comes from the district, chemical field and understands the issue about being a woman in a male dominated environment, but she says it’s not like it was 40 years ago with more chemical engineers that are female graduating.

She sees a lot of positive energy towards more equal footing. So, and in fact in her business, and she’s also in the science sector, it seems like she doesn’t see any gender divide anymore, which is actually very  very good. I wanted to ask a question of Fabienne. Are you working a 40 hour week? Or are you working, less than that, or what’s your work schedule like? In terms of what it was compared to say when you’re working for Colgate Palmolive? 

Fabienne Jacquet: [00:17:58] Well ,So I don’t count. I just don’t count. I’m doing now. And I may, you know, take a day off when I feel like I want to take the day off. Or work like the entire night. With my book, especially,  it happens that I wake up at 4:00 AM because I’m inspired. So I go and write for two hours and then go back to sleep or have a nap in the day.

So the freedom is to me is, is the core. I have, you know, my entire life, it was with restrictions and, you know, guidelines and so on. I have the freedom. I want to enjoy the freedom.

Karyn Zuidinga: [00:18:30] Are there any, any, any questions, coming from the group?  

Tim Bramwell: [00:18:33] David Feldstein has a hand up.

David Feldstein: [00:18:34] Not a question, but a comment from what Fabienne talked about in terms of, her freedom, I’ve been involved in many businesses over the years. One had 300 employees and I, even though I owned it, I think I once took a two week holiday. So, I was looking for a different business model altogether, in my retirement. And, one of the main factors was time freedom. And we don’t really realize how important that is until we have it. And, I can go and watch my grandchildren, an event now just cause I can et cetera. I don’t have to ask anybody. And I find my energy level of working is even higher because I know what I can do, what I want to do. And so that’s one really, really big factor. When you’re looking to get into some sort of a business. The second one is how much capital is required and how risky is that capital at our age.It is very, very important and how complex the business is. How many employees you have, all that kind of thing. What is the competition factor?

Karyn Zuidinga: [00:19:39] Can I just interrupt you for a second, David and ask Fabienne, did you run to any, any of those capital issues? Those complexity issues, as you were sort of going through your own thinking. 

Fabienne Jacquet: [00:19:51] Not really because it’s a very light structure I’m based from home and so on. So it’s me, it’s my time. So it’s a different business model for me. I’m not creating a product. I invest in my website in the necessary things to handle it consultancy, but it’s a very light business.

Karyn Zuidinga: [00:20:08] Sorry to interrupt you, David. I just wanted to get experience on that one. 

David Feldstein: [00:20:14] I understand that. And the other thing, which a lot of people have already mentioned is it should be mission driven at our age. Isn’t it nice to earn some money, but also help people out? And so I’ve founded this service called legal shield has been around for 48 years. And our mission is to allow the average person access to the legal system, which is unbelievable. And so I just love it. I meet all kinds of very, very nice people and get them in a subscription based business model, access to legal system, whether you’re running your business or an individual.

Karyn Zuidinga: [00:20:50] That’s fantastic. And I, I totally agree with you, David, on the idea of, of mission driven, is anyone else in the group having that sense of now that I’m older, now that I don’t have the same responsibilities I did when I was younger  I’m really interested in starting something more mission driven, something closer to my heart, like Fabienne did, in that in as she put it in her own small way to change the world.

Oh, we’ve got a question from Sean Maybe. Thank you, Sean. Please speak more to your personal process in writing your book. Also things like inspiration research model. A great question. 

Fabienne Jacquet: [00:21:27] Okay. How I wrote the book again, being a talker and not a writer, actually, it was the second of January and I was in my, on my, in my living room.  And I was like, I would never be an entrepreneur and, you know, the ups and downs and the emotional roller coaster of a, of, starting a business .And, a LinkedIn message pops. And it was a lady I had met at one of my neighbors Christmas party, who is helping a young startups and some, and she said, Oh, how are you doing, I love what you do .  And I was like, well, you know, that’s when I say, okay, jump on a call. And after half an hour, she said, you’ll have to write the book and I’m rolling my eyes. Okay. Another person’s telling me you have to write a book.  And then she said, listen, Whatever, as I said before, whatever you want to get the right clients, the book will bring I say, yeah, but I still say, and I have the silver bullet and I will share it with all of the participants who they want to, to do that.

I am doing it actually with, a book creators program created by a professor from Georgetown. And it’s an online community, with fellow writers. It was designed for students at the beginning for his students. So it’s affordable, but he extended to people like me who offers writers and unaware where to start.

So it’s a 20 week program, very organized. And it’s fantastic because you don’t start by writing you some by interviewing people by writing stories and so on. So it’s a fantastic program that I would be very happy to share with whoever wants to, to, to know about it. 

Karyn Zuidinga: [00:22:55] Fantastic. And, we were chatting, yesterday a little bit in preparation for this, this event. And, you know,  I’ve written not a book before, but online courses and things like that. And, and it, I think it’s harder than starting a business.  You’re forced to examine all your unexamined assumptions. You’re pushed to it. Can you just share a little bit about that and what you’re gaining from the process? Because it’s hard and it’s painful and it’s lonely. 

Fabienne Jacquet: [00:23:21] Well, it’s not lonely because of this group.

Nope. No, no, no, but here it’s fantastic. You know, we support each other.  So the question again?

Karyn Zuidinga: [00:23:32] He asked more about the challenge of it. We talked earlier on about the credibility gap, the uncertainty, the ooh boy, standing on the edge of the pool and diving in and cause the water’s cold. If that’s what starting a business is like, then, writing a book is standing at the edge of the pool and seeing it’s filled with ice.

Fabienne Jacquet: [00:23:52] Yes. Regarding the research, because I think this is a very important part to remember, I’m a scientist and I’ve got a PhD, so I love research, but I did it my time going to library and going through these big, heavy chemical abstracts and reading with my eyes like that the entire night. Now I have the internet, which is fantastic.

 But you know, to your previous question, It helps me challenge my own business and my own assumptions. For example, when I say that empathy is feminine, how can I support that? So this is how I ended up, you know, interviewing neuroscientists. I went, I interviewed anthropologists. I did a lot of research on that because I want to be able to prove it. So it helps you support whatever you are saying about your business. It helps you support it with research. And very importantly, interviews. Interviews have been fantastic. I interviewed a lot of people and the best surprise is that the best insights came from people who are not related to innovation.

It was fantastic to see that. So it’s very rich, it’s an experience. And again, I enjoyed the journey. 

Noelle: [00:25:00] Thank you. And thanks very much for, Fabienne for your, energy and excitement and the passion of what you’re doing here. When you say you want to do innovation in the feminine, do you want to support more women in doing something innovative or are you trying to promote the more feminine qualities that you mentioned in both men and women in the field of innovation and how are you going about it? Whichever route that is. 

Fabienne Jacquet: [00:25:26] This is an excellent question. And this both actually. So the bigger picture is that in any human being, you’ll have the feminine and the masculine and that for innovation you need both because, you know, they shouldn’t is creativity turned into business. So you need the logical, you need the creativity, you need everything. And it’s tough to have that in one person. Well, lucky enough that we have kind of this duality. However we all again, on the spectrum. So the workshop I have and Innoveve is about rebalancing, an innovator, wherever they are on the spectrum of masculine and feminine towards, either musculine or feminine. But a lot of people need feminine because we live in a masculine the world. This is a fact. Okay, we just have to accept it. It’s not a criticism. It a fact. So we live in a masculine world. So most innovators need to reconnect. So what I did, I identified six feminine traits that I placed on the innovation process, which is empathy inclusivity, nurturing, intuition, gratitude, and collaboration.

Okay. So I teach how to reconnect to those values, your point. And the first question is that it happens. That’s naturally by biologically in the brain and by upbringing, education, women are in the best position to innovate for other women. So I also, as a byproduct or low hanging fruit, I also talk about that. Does it answer your question?

Noelle: [00:26:52] I’m very excited about what you’re doing. So we’ll look forward to exploring that. 

My pleasure. Thank you. 

Tim Bramwell: [00:27:00] And I see Andrew Hoffman has raised his hand and as well. Do you have a question? 

Andrew Hoffman: [00:27:05] You bet, Tim, thank you very much. discussion of Fabienne, appreciate your points. thoroughly. So at 49 I was told I was too old, too expensive, which is very odd because I said my son was two years old when I was 49.

So she was not too old for some things in life. So I’m, I’m happy to see a lot of other gray beards and gray hairs on today. Finding a webinar that I can relate to for ageism. What I do is, is a real franchise sales development. The vast majority of my clients, quite frankly, are 45 and older. And so some of the points you’ve made Fabiannne, I would translate to my field of endeavor.

whether I help a firm develop their franchise or a person to apply for it acquire a franchise five core principles. I look at regardless, skill experience. Passion is there our lifestyle and your financial strength or merit, simple as that.

Karyn Zuidinga: [00:28:02] Thank you so much, Andrew. I really appreciate that perspective. It’s it’s, it’s not something I had thought about, but, but there are so many overlaps. 

Do we have any other, other kinds of perspectives here? Maybe other people who have, experienced a credibility gap themselves, or who have taken that leap of faith and started something. They weren’t really sure it was going to work. 

Tim Bramwell: [00:28:22] There’s a couple of hands up here. one with, I’m gonna apologize in advance for saying this wrong, is it Shishir?

Shishir: [00:28:28] I’ll give you a hundred percent Tim.

First and foremost, I got to thank Fabienne for sharing such wonderful wisdom. Thank you very much. I was in the business world for 27 years and at the age of 53, I was able to retire and having given up the business did not mean I gave up the business life. I’ve been able to give back so much to the business community and that wisdom that comes with having gone through the mistakes that so many young people do, it gives us an advantage to be able to help them not repeat the same mistakes we had made.

So I sit on a board of a large charity right now, and I sit together with a  group of retired CEOs. What we do as our business model is to help other businesses succeed and try and shortcut that learning curve that they go through in order to be successful. So this organization has been around many years.

We volunteer our times.

It is our own group. It’s been around since 1963. I joined about 15 years back. Now, the advantage of having a group like this to go to is the fact that we can actually be the guides because a lot of us come from different industries, different sectors. And the value it comes from different areas. For instance, we just heard about the franchising model.

We can certainly be very good guides in saying, is this the right fit for you? Because not every business is the right fit for the individual. So being able to decipher that gives us a huge ability to shortcut that learning curve and the biggest challenge with seniors with silver hair like me is the fact that we become cautious.

We have jaded. We’ve had an experience and sometimes, you know, you heard the statement paralysis by analysis where you kind of hold yourself back because, you know, gee, this is gonna go wrong. This is gonna go wrong. When I started my business at the age of 25, I had that courage, courage born of naivite.

Not knowing any better and you jump in and you make a lot of mistakes, but then you have the energy, you have the drive and you are a scrapper and you make through with it. So those are some of the pluses and minuses of having a senior person going to business. The good news. And I think you, like, what I tell you is the fact that more ladies are entering business these days than men.

We’re meeting and consulting with so many women who are trying to get into business and the biggest difference we find instead of being so money focused, they’re much more on the collaboration, the empathy that you mentioned, those are immediately great buttons, hot buttons that people will relate to because business is days are all relationship based.

And if you can give them that, I think this is where ladies excel. However, the number side, being able to strategize and look and say, if I can’t measure, I cannot manage. Those are the kinds of skillsets the masculine side brings to the picture, which makes a wonderful balance. Being able to give that that help is absolutely essential. Out of the 10 of us there are three ladies in our group, all retired CEOs. So if I can be of any assistance, anytime, I’d be very happy to help. Thank you. 

Karyn Zuidinga: [00:32:03] Thank you so much. And Fabienne I think I saw you nodding and nodding, and I think there’s a lot here that you relating to. Yes?

Fabienne Jacquet: [00:32:11] No, absolutely exactly what you said is that, as I said, we need both. It’s not exclusive, it’s inclusive. So we need the masculine and the feminine. You’ll have a very, a wonderful book, which is called Shakti Leadership. you know, the feminine and the masculine in the, in the business I interviewed actually, Raj Sisodia is fantastic. And this is about that. This is reconnecting, rebalancing, being human beings who are centered. And this is exactly what we said. We need both. We need both. So thank you. Thank you very much. Shishir.

Tim Bramwell: [00:32:44] We have, I have a question, but I’m going to wait. Again, I’m sorry, is it Mulakikaa? Sorry. I really push it. That one hard. Sorry, go ahead. I’m sorry.

Mukulikaa: [00:32:59] Thank you. thank you, Karyn, Tim and Fabienne this has been fabulous. I love hearing about the ventures that, silver surfers are taking. So. This is wonderful and also hearing about the values that people want to bring forward. Now that all of us here have life experience that we can bring to business.

These are absolutely. We integrate the values that are important for healthy lifestyle. I. for most of my life, I’ve been very much an entrepreneur as well, but have been through a few failed businesses only because I just had no clue what I was doing. And didn’t really, yeah, it didn’t really have the gui…, didn’t have the guidance and the mentorship of people who had life experience and have been through the ups and downs.

And, so I wanted to offer, one thing that I noticed as well, that I was hearing from people when I was going to business, was that yeah, they liked what I was offering, but didn’t have the money and I can completely appreciate that too. Cause you know, I’m sure a lot of us have been through. Many ups, but downs does well and can relate to, you know, especially coming to ours, our golden years and silver and golden years that, money can be an issue.

And so I wanted to let you know, if anyone’s struggling with finances, I do financial education. There’s no cost for it. So if anyone has questions, please let me know and we can figure something out for you. 

Karyn Zuidinga: [00:34:26] And we have a comment from Monica that failed businesses are more valuable experiences than a degree.

Mukulikaa: [00:34:33] Absolutely. 

Tim Bramwell: [00:34:34] Absolutely. 

 Fabienne. I have, thank you very much for that. and again, I didn’t get your first name and I’m not going to try the second time. Fabienne I have a question. In your presentation, you talked about networking how important it is to what you do. Can you give a brief summary of how you do your networking? What, what kind of networking it is? Is it, I mean, is it obviously with COVID right now, coffee conversations are tougher to do, but, but, how have you been doing it over, say the last six to nine months ?

Fabienne Jacquet: [00:35:02] At the beginning, you know, remember okay. I’m a scientist, so I experiment. So I went through a lot of things that was like all over the place, covering earth and sun. And then I started to sort out, and then I started to get organized after a year. So the first year I, I kept all the badges, all the. Tag name tags I had and so on, I was all over the place.

And I just wanted to discover the world because, you know, I was really confined the cooperate and I wanted to open, as I said to other businesses, small businesses, women, young people, startups, and so new worlds for me. But then after a year, what I did, I organized, I did, you know, marketing my marketing strategy and I say, okay, what are my objectives for networking?

I have several objectives. One is support. I need some support. So I have groups. Especially with women who are already supporting others or to find clients. For example, the French American Chamber of Commerce is a great place because I’m French, American and so on. So no, then I started to be more strategic about it.

And also for financial reasons, you cannot be a member of every single group you cross. Okay. So I, now I’m at the point where I have a nice balance between supporting, trying to find clients, and luckily I could build the relationships before the pandemic so now I’ve been on zoom calls and, and, and the community is very helpful there.

And I’m always on the look you know, for something new, people recommend, groups. I’m looking for it because the network, you have to nurture it. It’s not like, Oh, I have this network and that’s it. You have to nurture it. You have to follow up and it’s difficult. And the first culprit, not to doing it enogh. You have to follow up on the relationship, but also expand it.

Be very open. At the beginning on LinkedIn. I was very closed. I wouldn’t accept invites only from people I knew or knew somebody. I knew now I just, you know, very open because I think this is exploring the world and this is how the diversity brings new richness in your, in your relationships and your business.

Karyn Zuidinga: [00:37:01] And do you have a quick tip on how you’re networking now? Becuse it’s much harder. How, how are you managing to network now? And how are you, arranging interviews for your book? Probably you don’t know everybody you want to talk to. 

Fabienne Jacquet: [00:37:15] So networking is through events like that. Another thing I forgot to say about age is that after 30 years of corporate life, I have a big network of people This is precious. This is something that young people don’t have. And I think the network is, is really what makes the biggest, richness we can have as an entrepreneur.

So I reached out and I found LinkedIn being fantastic. I, I was asked to, to, write a speech on feminine, skills in cyber security. I have no clue about cybersecurity. I went on LinkedIn, you know, just selected some women. I interviewed 15 women in the top, you know, cybersecurity jobs. I know it’s, it’s amazing.

I was really surprised how, when you reach out to people in a very natural, authentic way and passionate way, And the book, another level where people really, when I put my, it was like two weeks ago, I, with my book announcement video. Oh my God. I was so happily surprised. People reach out, say, Oh I can be interviewed. Or I knew people to interview. I want to be on the preorder list . So, you know, another thing, another thing I didn’t do before, because I was very masculine, ask for help. Learn how to ask for help. And this is one of the best advice I can give to you. And especially when you older, you think, you know it all. No, we don’t know, we don’t. I’m learning every day. 

Karyn Zuidinga: [00:38:41] Well, thank you so much. I’m going to share my screen one more time. Our next meeting and, you know, just let me take a breath here and say thank you so much Fabienne, it was a wonderful conversation.

I know I thoroughly enjoyed it. I think that we got some really great questions off the floor. It was, it was very dynamic. So thank you so much for that. And, our next meeting will be July 21st. we’re going to be talking about doing business in a post pandemic world. Our guest will be Joe Tankersley.

He’s a futurist, a former Disney Imagineer, Fabienne. we both know Joe from, another group that we’re connected to. and he’s a wonderful speaker, smart, smart fellow, and, will offer a lot of insights. I’m sure. so that’s, that’s our next meeting. Thank you so much. If you want to, find, myself, Tim or Fabienne on social here are our, coordinates, if you will.

Our poll question for this meeting was 

What is the biggest hurdle you face/faced starting a business as a Silver Starter?

  • Credibility Gap – 18%
  • Figuring out all the tech – 20%
  • Ageism – 18%
  • Money, I need investment or financing – 16.6%
  • Pandemic 17.9%
  • Energy, I just can’t put in all the. hours – 18.5%
  • Startup Culture – 14.9%
  • Networking – 16.2%
  • Marketing/Social Media Marketing – 12.8%
  • Other – 25%